Parimatch and Juventus join forces off the pitch

Famed for their defensive backline of Leonardo Bonucci and Georgio Chiellini, it is safe to say that Juventus are one of the most successful clubs of the last decade. On the cusp of winning ten domestic titles in a row, it is down to partnerships on the pitch that The Old Lady has developed such a strong winning culture. However, it is down to their off-the-pitch friendships that the Bianconeri can retain their best players. One such partnership is with Parimatch.

Parimatch, a global technology and betting firm, has joined forced with Juventus to bring about a new partnership program. this will see Parimatch providing Juventus fans with betting opportunities that they will not find elsewhere. Now, fans of the Turin giants can find it much easier than ever before to back the boys in black and white with a new bid of their own choosing.

Delighted about the deal was Parimatch CEO Sergey Portnov. Portnov, speaking about the new deal, said: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, on top of gaming international sports betting, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October.”

In a landmark deal for the company, forging official ties with one of the biggest sporting brands in the world, Parimatch mobile now boasts a growing portfolio of major sporting stars. The move was backed with equal enthusiasm by Giorgio Ricci, the Chief Revenue Officer at Juventus, who said of the deal: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match.

We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.” For both sides, then, this sounds like a victory backed up by a clean sheet.

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