Betsson Expands Italian Base with Inter Milan

Betsson continue their creative march to dominance in the Italian football betting scene, announcing that Inter Milan are joining rivals AC Milan in taking on Betsson’s Starcasino as their ‘principal infotainment partner’.

Starcasino is Betsson’s response to Italy’s blanket banning of gambling advertisement in January 2019 and the site will not directly promote any betting or offer any promotions. Instead Betsson hopes to attract new customers by focusing entirely on football coverage, news and web series such as their flagship show ‘The Ring’ aimed at creating quality behind the scenes content for AC fans.

More content of this kind is soon to follow, claims Chief Commercial Officer of Betsson Group, Ronni Hartvig, saying that “We aim to create high-quality entertainment for Inter fans and all football fans in Italy.”

Further elaborating he says that “One of the objectives of StarCasinò.sport is to propose modern and engaging football storytelling. The partnership with FC Internazionale is very important to us in terms of image, it expands our range of contents and allows us to collaborate with an innovation-oriented club.”

This is exciting news for football fans across Milan, Italy, and the world, with Inter being a truly international club.

Alessandro Antonello, CEO Corporate of the club, seems just as thrilled with the news, and is “delighted to welcome StarCasinò to the Nerazzurri family as our Official Infotainment Partner,” going on to say that he is confident that the two companies can unite to create a “future rich in satisfaction”.